A Site That Makes the Phone Ring
Genuine Pest Control
Working with Genuine Pest Control
Genuine Pest Control is a family-owned pest control and wildlife removal company serving Omaha, Lincoln, and Des Moines, operating since 2014. We rebuilt their website around one outcome: turn urgent searches into booked jobs—pairing a multi-location SEO structure with conversion-focused pages, measurable tracking, and automated lead routing. The result is a faster, clearer platform that supports both organic visibility and paid campaigns—without losing attribution when leads come in by phone.
1
Increase appointment requests
2
Scale multi-location visibility
3
Call and form analytics
What we do
Sharper messaging changes what the website can do
Website Design & Development
Built a conversion-first WordPress site designed to turn urgent searches into calls and quote requests—fast, clear, and mobile-forward.
SEO Strategy
Created a multi-location SEO framework so each market can rank on its own while strengthening brand authority across all service areas.
Google Ads Management
Structured campaigns by service and location, routing traffic to pages built to convert—not generic homepages.
Analytics & Data Tracking
Implemented GA4 event tracking so form submissions and key actions map back to source, campaign, and location.
Zapier Integrations
Automated lead routing and follow-up triggers so inquiries hit the right workflow quickly—less manual work, fewer missed leads.
Call Tracking
Connected phone leads to ads and SEO pages, closing the attribution gap that causes service brands to overspend blindly.
Featured Outcomes
A better website isn’t more pages—it’s smarter decisions
When strategy, UX, and systems work together, the results show up in the metrics—and the day-to-day operations.