Bespoke WooCommerce, Built to Scale
Sullivan Supply
Working with Sullivan Supply
Sullivan Supply has served the livestock show industry since 1989—supporting a wide catalog of products built for life in the barn and the show ring. We redesigned the UX and rebuilt the storefront on WooCommerce, then extended it with custom plugins and Microsoft Dynamics 365 integrations to handle freight-approval orders, gift cards, and operational edge cases—without adding friction for shoppers. The result is a faster, more secure platform that’s easier to manage and built to keep orders moving from cart to customer.
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Reduce shopping friction
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Automate freight approvals
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Connect WooCommerce to Dynamics
What we do
Sharper messaging changes what the website can do
UX Design
Redesigned navigation, search, and buying flow to help show families find the right gear fast—without losing context across a huge catalog.
WooCommerce Development
Built a scalable WooCommerce storefront that supports complex product structures, shipping rules, and account workflows—ready for ongoing growth and merchandising.
Custom Plugin Development
Developed bespoke WooCommerce plugins for freight quoting, gift cards, and order enhancements—so edge cases are handled automatically, not with manual workarounds.
Content & Catalog Cleanup
Refactored categories, product data, and content administration so updates are faster, cleaner, and less error-prone for internal teams.
Security Improvements
Hardened the WordPress stack with tighter access controls, safer endpoints, and proactive monitoring to reduce risk without slowing the business down.
Hosting & Performance
Improved server configuration, caching, and front-end performance to reduce load times and keep shopping responsive during peak traffic.
Featured Outcomes
A better website isn’t more pages—it’s smarter decisions
When strategy, UX, and systems work together, the results show up in the metrics—and the day-to-day operations.